August 27, 2013 11:11 AM
Earlier this year, the North Texas Roofing Contractors Association (NTRCA) received national recognition for our “Who’s On Your Roof?” consumer advocacy campaign when we won a Gold Circle Award honorable mention in the category of community service. The Gold Circle Awards are given annually by the NRCA (National Roofing Contractors Association).
NTRCA’s “Who’s On Your Roof?” consumer advocacy campaign helps educate North Texas consumers and provides them with information and resources to protect themselves from roofing scam artists and storm chasers.
We are proud of our consumer awareness work and our commitment to consumers in North Texas. With no state licensing, registration or even liability insurance required of roofers in Texas, anyone can call themselves a roofer, regardless of their experience – or lack thereof. It’s “buyer beware” and Texas consumers must protect themselves from storm chasers and scam artists. It is an important part of our organization’s mission to help arm North Texans with consumer tips and information to help them select a reputable roofer.
The NTRCA Who’s On Your Roof? consumer awareness campaign is ongoing and has included: the development of a one-page list of questions that NTRCA recommends consumers ask of any roofing contractor they are considering (available in both English and Spanish on the NTRCA website); a consumer advocacy postcard (in both English and Spanish) with information and an abbreviated list of the NTRCA-recommended questions; media outreach and interviews; communication with municipalities in areas that were hit the hardest by damaging storms; consumer awareness advertisements in local newspapers; sharing consumer awareness information via social media channels (including Facebook and Twitter); an advice page on the NTRCA website (in both English and Spanish) and two consumer awareness videos – one for homeowners and one for commercial property owners.
NTRCA was honored during NRCA’s annual awards presentation at NRCA’s 126th Annual Convention and International Roofing Expo held earlier this year in San Antonio. Click here to see a full list of winners.