Recap: Lunch & Learn: Is Fortified the Future? A Panel Discussion

On Wednesday, October 8, industry professionals gathered for an insightful discussion on Fortified Roofing. The expert panel explored key topics, including the pros and cons of becoming a Fortified installer, how to communicate the program’s value to homeowners, and what Fortified standards mean for insurance, codes, and profitability.

Panelists Travis Jones of Smart Roof & Home Performance and Jody Stanley of Pilot Cat shared real-world experiences, joined by additional industry experts. The conversation—moderated by Kirk Scott of Scott Exteriors—offered practical guidance and forward-looking perspectives on where the roofing industry is headed and how to stay ahead of the curve.

Check out the photos from the event.